Roast
Hop Pink & Red Logo Tote
Hop Pink & Red Logo Tote
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WHAT IS DIRECT TRADE?
Our green coffee is imported by De La Finca Coffee, who specializes in direct trade relationships. This means that they work directly with farmers to make sure farmers receive more money for their work. From De La Finca: "Through this supply chain model, we not only are able to empower and connect both farmers and roasters but we are also able to reinvest in local coffee growing communities through long-term school projects and initiatives, realizing our long-term vision for sustainable and independent communities."
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ON ROASTING
Since we invest in great greens, we focus our roasting energy on getting out of their way. Our small-batch, fluid-bed roaster allows us fine control over roast profiles in addition to yielding a squeaky clean cup. We categorize our coffees by light, medium, and dark roasts, but we really view these levels as cues for tasting notes rather than actually reflecting roast profile.