Light Roast
Ethiopia Wush Wush - 12 oz. (Ltd. Ed.)
Ethiopia Wush Wush - 12 oz. (Ltd. Ed.)
Flavors: Ripe Blueberries and Strawberries, Jasmine Tea
This natural process coffee is directly and ethically sourced via De La Finca Coffee Importers. It is cultivated by several smallholder farms that collaborate to produce this coffee and process it through one washing station in the Yirgacheffe region of Ethiopia. On the first sip, we notice vibrant notes of ripe strawberries and blueberries, followed by a tea-like finish that is reminiscent of jasmine tea.
PROCESS: Natural with a 96-Hour Fermentation Period
REGION: Sama Village, Anasora, Oromia
VARIETAL: Wush Wush
ELEVATION: 2000-2300 meters
This coffee is a microlot, meaning that the producer only grew a limited quantity due to the level of attention to detail applied, especially in maintaining the varietal and not allowing hybridization between different varietals. That being said, the cost of purchasing these coffee greens is significantly higher, necessitating a higher price point on our end. Hence, Limited Edition/Ltd. Ed. and only available in the 12 oz. bag size!
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WHAT IS DIRECT TRADE?
Our green coffee is imported by De La Finca Coffee, who specializes in direct trade relationships. This means that they work directly with farmers to make sure farmers receive more money for their work. From De La Finca: "Through this supply chain model, we not only are able to empower and connect both farmers and roasters but we are also able to reinvest in local coffee growing communities through long-term school projects and initiatives, realizing our long-term vision for sustainable and independent communities."
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ON ROASTING
Since we invest in great greens, we focus our roasting energy on getting out of their way. Our small-batch, fluid-bed roaster allows us fine control over roast profiles in addition to yielding a squeaky clean cup. We categorize our coffees by light, medium, and dark roasts, but we really view these levels as cues for tasting notes rather than actually reflecting roast profile.