Light Roast
Ethiopia Wush Wush - 12 oz. (Ltd. Ed.)
Ethiopia Wush Wush - 12 oz. (Ltd. Ed.)
Flavors: Kiwi, Green Apple, Sugar Cane, Riesling
Welcome back Ethiopia Wush Wush, a favorite limited edition coffee in our lineup! The Wush Wush varietal is one of Ethiopia's rarest varietals, and De La Finca sources theirs from a collective of smallholder farms that produce this varietal on decades-old trees grown at extreme elevations. Each tree produces a small, yet mighty yield. The harvests are meticulously sorted and then undergo an extended anaerobic dry fermentation followed by an extended natural drying.
The result of this time- and effort-intensive work is an amazing (and we mean it!) cup of coffee with a super fruity and floral profile balanced in acidity and sweetness. This coffee is a must-try, get some before it's gone again!
PROCESS: Natural with a 96-Hour Fermentation Period
REGION: Oromia, Hambela
VARIETAL: Wush Wush
ELEVATION: 2100-2300 meters
This coffee is a microlot, meaning that the producer only grew a limited quantity due to the level of attention to detail applied, especially in maintaining the varietal and not allowing hybridization between different varietals. That being said, the cost of purchasing these coffee greens is significantly higher, necessitating a higher price point on our end. Hence, Limited Edition/Ltd. Ed. and only available in the 12 oz. bag size!
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WHAT IS DIRECT TRADE?
Our green coffee is imported by De La Finca Coffee, who specializes in direct trade relationships. This means that they work directly with farmers to make sure farmers receive more money for their work. From De La Finca: "Through this supply chain model, we not only are able to empower and connect both farmers and roasters but we are also able to reinvest in local coffee growing communities through long-term school projects and initiatives, realizing our long-term vision for sustainable and independent communities."
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ON ROASTING
Since we invest in great greens, we focus our roasting energy on getting out of their way. Our small-batch, fluid-bed roaster allows us fine control over roast profiles in addition to yielding a squeaky clean cup. We categorize our coffees by light, medium, and dark roasts, but we really view these levels as cues for tasting notes rather than actually reflecting roast profile.